Direct Mail Marketing and Advertising with Online Marketing

Direct Mail Marketing and Advertising with Online Marketing

Direct email marketing and online marketing or e-marketing are two contrasting strategies that are adopted by marketers who wish to promote products.  Both of these forms of marketing have their particular benefits and pitfalls. Direct mail marketing compared to online marketing is considered expensive and the reach of the campaign is significantly less in relation to the e-marketing.

Direct mail marketing also incurs a massive wastage of resources and leads in environmental pollution

The quantity of paper used in these campaigns is considerable which means trees have been cut down for the sake of sending mails. The email marketing campaigns are dependent on a host of variables that need to be carefully considered so as to contribute to their success.

The benefits of direct email campaigns are that they generate higher quantity of leads compared to other methods of marketing.  There is always return on investment and the yield sometimes far outweighs the investment. Mail campaigns lend a personal touch and hence still retain considerable popularity.  The online or e-advertising campaigns include both:

  • Email based marketing
  • Website based marketing

Email based marketing has lost its popularity over the years and rapidly has become regarded as the drawback to using the internet.

Most popular email service providers filter out spam or junk mails that are delivered to a users email address

Even if its genuine advertising email the consumer has subscribed to, then it automatically gets filtered together with the spam.  There is a very little possibility that the recipient will actually read the email. The advantage to this method is that it’s a really cheap option compared to mailing approach and has a wider reach concerning target population.  Websites which are utilized to market are brilliant tools for selling just if they really can assemble traffic. With more than million websites out there, it’s very difficult for someone looking for a product to really find their way to a website that offers it for sale. Learn more about direct mail printing at Direct mail solutions.

A marketing plan that combines conventional direct email marketing with online marketing strategy may be a massive success

The reason for a low rate of reaction to email marketing campaigns is the difficulty attached with purchasing a product via email.  Order forms must be filled and sent back which for many people is too much effort. On the flip side, combining direct mail with online marketing enables marketers to record the URL or address of the website that’s selling the item on the internet on the direct email marketing letters, thereby directing the potential customer directly to its doorways.  The goods can be purchased online and the prices paid using credit or debit cards or even a PayPal account.

The other novel way is to close the recipient of a direct email of a possible email which may be awaiting them in their inbox.  The mystery of it all is bound to lure the potential client to get online and check their email and read through its contents. The email subsequently may link to a website that sells the item thereby completing the group.

In closing, targeting your direct email marketing is a great way to improve your response rate.

Categories: Business

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