Packaging Tips For Your Small Business

Packaging Tips For Your Small Business

When you’re launching your new business, packaging may not seem like a major concern. After all, once your customer has decided to buy your product, will they really mind what it looks like? In reality, packaging can be a major component in your branding, and will have a significant impact on the customer’s perception of your product. This is especially key if you’re packaging a product to be shelved and sold on a retail level. Whether you’re packaging items to be sold from your online business or putting products on a supermarket shelf, use these packaging tips to make sure your product looks perfect.

  1. Consider every detail. Don’t overlook any small detail of your packaging design. If you put energy into the design of your logo and then slap a poor quality sticker on the front of your packaging, you’ll immediately downgrade the overall impact of your brand. Use custom label stickers to ensure that every detail is branded effectively, and don’t overlook small touches that will elevate your product above the competition.
  2. Remember your price point. If you’re selling a product at a premium price, your packaging needs to reflect that figure. If your customer orders a product from you online and it arrives in a shabby box with no branding and no care put into the delivery, they are unlikely to spend a significant amount of money on your services again. Sophisticated, beautifully designed packaging will elevate the look of your product and reassure your customer that the product is well worth the price tag.
  3. Understand the psychology of colours. Colours have a heftier psychological impact than you may expect. The colours you use in your logo and packaging can conjure up certain emotions in customers, so you may want to consider the emotional experience you’re hoping to bring through your brand when designing the packaging. Bright colours like red remind the customer of excitement and passion, while blue is sophisticated and professional. If you’re working with black, you may want to consider an elegant and minimalistic design to create a polished style.
  4. Picture where it will sit. The type of design you choose will vary depending on where you visualise your product being sold. An item being sold on a website and delivered directly to customers may not need to stand out in the way a supermarket shelf product will. If your product will be on a shelf next to competing options, do plenty of market research to discern what sort of packing will help your item stand out in the line up and grab a customer’s attention.
  5. Be honest. There’s nothing more frustrating to a customer than a product that doesn’t match it’s packaging. Make sure the design honestly reflects the product inside; otherwise your customers will perceive your brand as manipulative and untrustworthy. Use simple language to communicate your message clearly without attempting to trick customers into buying something other than what you’re selling.
  6. Be original. You may be aware of a competitor with a particular package design that’s doing a great job at winning over the market. Don’t aim to mimic their branding in order to grab some of their customer base. Opt for a unique approach that sets your business product apart from the rest.
Categories: Business

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