The Actual Cost of Doing SEO In House for Small Businesses

The Actual Cost of Doing SEO In House for Small Businesses

The overall cost of your SEO is going to vary depending on the specific keywords that you plan on targeting. Both, the number of keywords that you target and the competition they face will determine how costly the campaign is going to be. Obviously, the more keywords that you target, the higher the cost will be to produce good results and rankings in the search engines. With that being said, it is still possible to produce SEO campaign estimates as a reference point.

If you plan on doing your SEO in-house, you should be able to significantly reduce the cost of implementing effective SEO practices. For a small business that is targeting 5 somewhat competitive keywords, the cost of completing SEO in-house would range from £100 to £2500 per year. For years after the initial implementation period, the cost of completing SEO would subsequently drop between around £100 to £1200 per year. This is mainly due to the fact that most SEO costs are front-loaded.

In addition to the financial cost of implementing SEO in-house, you will also need to invest a good amount of tie and effort into the actual SEO process. This, of course, should not be forgotten. The amount of time that it actually takes you to complete the SEO process will ultimately depend on the number of people that you have available to work on the projects, and the skills and abilities these people possess. However, on average, you should expect to need to spend around 5 to 15 hours per month in completing basic SEO processes.

Below we will discuss an example breakdown of the actual SEO costs, guide costs provided by a marketing strategy agency, for a small business that plans to implement SEO in-house:

Education = Free (+ around 20-40 hours)

While education in monetary terms is likely to be free, it is going to take a bunch of time in order to effectively teach and learn basic SEO principles. You can generally learn everything online for free from different SEO forums and blogs. In order to effectively implement SEO techniques and outrank your competition, you will likely need a beginner to intermediate knowledge of different SEO techniques and processes. You generally would not need to learn advanced tactics and techniques.

Research:£100-200 (+10 to 20 hours)

The fact is, in order to effectively implement SEO strategies, you are going to need to complete research of both; your preferred keywords and your competition. Keyword research is something that can actually be completed for free by using specific knowledge of your industry and Google’s Adwords tool. In order to research the competition and be able to point out their strengths and weaknesses, you will likely need to utilise a paid research tool such as Ahrefs.com. This tool costs around £50 per month. However, you would not need to use this tool every single month. You simply would need to during the initial stages of your campaign and at every third month from there on.

On-Site Optimisation = £0-300 (+ 5 to 10 hours)

If you are planning on teaching yourself on-site optimisation, then you will be able to do it at no cost. However, do realise that the process of completing this type of on-site optimisation can be extremely long and tedious. Believe it or not, but even the smallest errors can make your site hard to rank in the search engines. Because of this, it would be best to hire an experienced SEO consultant if you are not familiar with these processes. This way, you will get the best possible results.

Content = £0-1000 (+ 20 to 40 hours)

If you want to create the best website possible and experience the best results, you need quality content. You should create an individual page for each of the services and/or products that you offer. You should always have at least 5 to 15 asset pages that are filled with authority content in order to attract different backlinks and all kinds of social media activity. The ideal solution would be to write all of the content yourself. This is due to the fact that no one is going to know your business like you know it. However, if you are not confident in your own abilities to write your own content, you can hire out a professional copywriter.

Backlinks = £0-1000 (+ 20 to 40 hours)

Ideally, you are not going to want to purchase backlinks because it is against Google’s TOS. However, in order to rank quickly, you might want to purchase some. These links are going to cost money if you want them to work for your sites rankings.

Analytics = £0 (+ 5 to 10 hours)

All of the analytical data that you need for your site are going to be available for free via Google Webmaster Tools. All that it will require is a learning period where you can teach it to yourself within 10 hours.

Categories: Direct Marketing

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