Three Small Business Tips for Tracking Your Online Reputation

Three Small Business Tips for Tracking Your Online Reputation

Starting out as a small business can be intimidating. Competition is booming, profit comes slowly, and you are really putting yourself out there. A short while into it you start to notice that it is actually becoming somewhat popular. People know who you are and what your business is about. Before you even know it, though, you are a rockstar. Your small business has made a name for itself. You can ‘Google’ search it, and there you are. What started out as a creative dream is now an internet sensation. So, how do you keep a good reputation online?

Let’s cover three quick small business tips for tracking your online reputation.

  1. Have an accomplished online base.

First thing is first, you have to have an online base. Get a webpage. Manage some social media platforms- Instagram, Twitter, Facebook, etc. Engage with customers. Make entertaining posts. Be active on the web. This is where people will learn about you and begin to build a relationship with your small business. This could be potential customers, business partners, vendors, competition, bloggers, reviewers, journalists, or future employees. You have already successfully made a name for yourself. Now, give that name a personality.

  1. Respond to comments- even the hateful ones.

Once you start making active posts online, people will begin to like, share, or make comments to your pages. This is the time to start really showing the personality of your small business. If someone puts a friendly comment or praise of your company, make sure to be appreciative and kind. Be personable. You want people to like your business and have a good feeling about you. If you see a hateful comment on something you posted, simply have a plan to respond and take action. Responding to rude customers is the same online as it is in person. Do your best to accommodate and keep the reputation of your company high. Respect others. Respect their voices, opinions, and feelings. Do the most good to fix whatever has caused this person to feel wronged, but do not get too caught up in drama. Be professional and courteous when you can. Leave the situation when that is no longer an option.

  1. Compile good reviews, and learn from the bad.

Check the review platforms such as Google, Yelp, or Facebook to monitor the reviews that people are giving your services. These are super important, because many people read the reviews to decide whether or not they want to invest their money into your business. It is a good idea to compile your positive reviews into a quick and easy place that people can find. Possibly add positive customer reviews to your webpage. As for the poor reviews, which never get easier to read, learn from them. Really try to read them with the intent of learning from your own mistakes and creating solutions for a better job next time. Not everyone will always be happy. You will not always get everything perfect. And that’s okay.

About the Author:

Morris Edwards is a content writer at – he writes different topics like Business in Singapore, “10 Steps Business Checklist for a Profitable 2017“, “Important Tips to Help You Keep Your Customers” and all topics related to Economy and Business in Singapore.

Categories: Business

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