How to Use Social Media to Generate Leads

How to Use Social Media to Generate Leads

 Social media and lead generation are two very much contradicting things. Obviously, when you think of lead generation, social media isn’t the thing that appears first in your mind.

Before you think of boosting up your social media lead generation, you must ensure that you have established yourself as an authority, in whatever field you are, through your company’s website, blogs, e-newsletters, business practices etc.

Whenever we think of social media, something cheap, powerful, and strong flashes in front of our eyes. Be it any news, good content or anything interesting and entertaining it spreads like fire in the forest.

You must be pondering why I am talking about this. It’s so because many people thinks that social media is just a way to make people aware of their brand, products or services. In fact, it’s much more than that. It can be effective in generating leads too.

According to a research done by Statista, 81% of US population is on social media, 1.96 billion social media users have been found worldwide in 2017 whereas the number has been expected to grow to some 2.5 billion by 2018.

Ways Social Media Can Be Effective For Lead Generation

Sites like Facebook, Twitter, Snapchat, Instagram, LinkedIn etc. can be very effective in generating quality leads if used properly. With social media, lead generation is cost-effective and easier too.

Here are some ideas one can generate leads with the help of social media.

  • Foster Gated Content

Social media could be the best way to generate leads through gated content. Social media helps your get out in the world. If developed posts direct to landing page where users are asked to fill out a form, new leads can be generated and existing ones can be nurtured in the marketing database.

One of the most censorious part of this method is to ensure your social posts offer contents that captures the follower’s interests. You can use images, gifs, or stats to visually tell the story of your content.

  • Organise contests

Organising contests are one of the best way to capture the attention of people capable of and interested in buying your products or services. When you organise a contest you keep a prize, too, for the winner. If your prize and the contest is interesting, people will definitely rush to participate in. But ensure that the prize you kept for the winner should be valuable and related to what your organisation offers.

  • Polls and surveys

It’s better to do things openly and in the light rather than shooting an arrow in the dark. If you want to know your audience’s interest, their pain points, what they actually care about, what they want to see in your products or services, what things do they find good and see as a plus point and more, polls and surveys are the best ways to find out those things from them.

You can also offer incentives if you want to increase the response rate from audiences.

  • Take advantage of social media advertising

Facebook Lead Ads

One of the greatest advantages of Facebook Lead Ads is that it automatically populates the lead form with the user’s contact information, so it can take as few as two clicks or taps for a potential customer to connect. It’s up to you how much information do you want, you can ask for. But don’t go for so much of info that they sway away. Keep some limit.

LinkedIn Lead Gen Forms

Since LinkedIn is the world’s largest professional network, the chances of generating a number of leads are also high. LinkedIn is populated with lots of details of each individuals be it educational or professional- school, grades, field of study, any job detail, company, and seniority. You get an extremely rich data of the professionals on LinkedIn.

LinkedIn Lead Gen Forms make it easy for potential customers to share their information.

  • Host a hangout, webinar or live video

The best way to interact with your audience and followers is to go live and engage with them in real-time. Live chat or live video gives you an opportunity to answer questions, gather feedback, and generate brand awareness about your products or services among a large audience and hence, provides you an opportunity to mark your brand as an expert in the industry.

Categories: Direct Marketing

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